ABOUT US
Our Mission - Purpose in Every Product.

Founded in 2020, Neeta Consumer Products was born out of a commitment to making hygiene simple, accessible, and affordable for everyone. From paper napkins to Compostable Straws straws, our products blend quality with smart design; at prices that make sense. We’re steadily growing across India through retail, corporate partnerships, and now, to global markets. Our goal is to reach more homes and businesses with products that truly add value.

At our core, we believe in thoughtful innovation, consistent quality, and keeping our customers’ needs first. With every product and every step forward, we aim to make everyday hygiene smarter and more sustainable.

Our Core Values at NCPL

Quality First

We never compromise on product performance or safety.

Sustainability

Every process is designed with environmental responsibility in mind.

Integrity

We operate with honesty, accountability, and fairness.

Customer Commitment

We listen closely. Your needs shape everything we do.

Innovation

We constantly improve our materials, designs, and methods.

Teamwork

We believe great results come from collaboration, mutual respect, and shared goals.

Message from the Founders

Rahul Shah

Managing Director, NCPL

As a third-generation entrepreneur, my journey began in 2017 with a startup that eventually shut down during the pandemic. It was tough, but it taught me everything.

In 2021, we entered the paper products space; starting small in Vidarbha and gradually scaling across India by staying consistent with quality and reliability. By 2023, we took a leap into PLA compostable straws, something that felt not just timely but meaningful. Today, we supply to multiple global brands.

We’ve nearly doubled revenue year after year, not just because of our products, but because of how we operate: with focus, grit, and a mindset built for scale. Moving further we have plans to increase our product offerings of our paper and straws SKUs to fill the market gaps with a sustainable, quality product.

Hardik Shah

Director, NCPL

When we started out in the fast-paced world of logistics, we learned the value of discipline, precision, and relentless execution. It shaped who we were. But over time, we saw that our capabilities weren’t limited to one industry. We had built something stronger; systems, values, and a mindset that could adapt and grow.

So, we took a leap and entered the world of consumer products. It wasn’t just about branching out, it was about pushing our boundaries and creating something people could connect with on a personal level.

Every product we make today carries the same spirit that drove us in logistics. Our journey has been full of hard lessons, bold choices, and a deep belief that growth only comes when you’re willing to take risks

Our People & Culture

Behind every product is a team that believes in purpose and professionalism. We foster a work culture that values respect, safety, skill-building, and teamwork. We invest in our people with regular training in machine operations, safety protocols, quality control, and soft skills. From onboarding to ongoing development, we ensure our team is equipped to meet the highest industry standards.

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